10 New Tips For Effectively Promoting Your Book On Talk Radio
As one of the country's top providers of radio reveals around the nation, we schedule anywhere from 50 to 100 interviews week in and week out. Since we want you to prosper with talk radio, here are ten brand-new “inside” ideas to help you become the kind of visitor every host desires to have on his or her program:
Be real. Present yourself the manner in which you really are. Don't set up a false or manufactured front. If an audience perceives you to be phony, your message will fail. Be REAL. Be who you actually are.
Be sensitive about political views. Always try to acknowledge that the other side has some great points if you are talking about a questionable political issue. Remember that radio audiences vary. By “giving and taking,” you will win trustworthiness points with your whole audience.
Don't be captured uninformed about a breaking or existing news story that pertains to your book. Forecasting yourself as well-informed will help to develop your trustworthiness with listeners.
If at all possible, tie-in a local angle. Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to connect the city in to what you are stating. If your book is about the economy or genuine estate, talk about the joblessness rate or genuine estate values in that specific city. By localizing the message as much as possible, you draw your listening audience in even further, and more notably, you keep them tuned in and interested in your message.
Do NOT use a cell phone. Constantly make certain to utilize a safe landline for all of your interviews. Cellular phone are undependable for on-the-air interviews and you stand the possibility of getting cut off in the middle of your interview. Clearly, this is a major pet peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. No host likes to have the timing and pace of his program messed up. Do not anticipate them to put you back on the air or reschedule you if your interview is cut short due to cell phone problems.
Sometimes you can get so covered up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your primary message. Try to always remember your primary focus and do not get too off-topic.
Match your interview pace with that of the radio host. If the host's style is easy and slow, do your finest to adjust. The positive connection in between you and the host will keep routine listeners interested in your message.
Limitation numbers and stats throughout your interview. Utilize it and hammer it home if you have a particular statistic that you think applies extremely strongly to your message. However be careful ... if you throw a lot of numbers at the audience, you will lose their interest and they will ignore.
If you are in the dark about a concern, do not phony it! If you aren't acquainted with a concern the host raises or do not know the response to a concern, don't hesitate to confess. When you really do not, you will lose immediate credibility by pretending to understand something. On the other hand, your trustworthiness goes through the roof when you are perceived by listeners as being truthful.
Keep in mind that radio is an individually medium. Talk to the host in a conversational and individual manner, and if there are callers, do the exact same with them.
Remember— your intent for every single interview is to inform the listening audience about your book and interest them in acquiring it.
If you wish to hear more about talk radio and how it can help you effectively promote your book, call me or my spouse Steve at 727-443-7115, ext. 208. Absolutely nothing beats a real-life conversation!
Call today— we're looking forward to hearing from you!
Warmest Regards,
Marsha Friedman, President
Due to the fact that we desire you to succeed with talk radio, here are ten new “inside” pointers to help you become the kind of guest every host wants to have on his or her show:
Certainly, this is a significant animal peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. Often you can get so wrapped up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview pace with that of the radio host. Talk to the host in a conversational and personal manner, and if there are callers, do the very same with them. Radio talk