10 New Tips For Successfully Promoting Your Book On Talk Radio
As one of the nation's top service providers of radio shows around the country, we schedule anywhere from 50 to 100 interviews week in and week out. Because we desire you to succeed with talk radio, here are 10 new “inside” ideas to help you end up being the kind of guest every host wants to have on his or her show:
- Be real. Present yourself the manner in which you really are. Don't set up a false or manufactured front. Your message will fail if an audience perceives you to be fake. Be REAL. Be who you actually are.
Keep in mind that radio audiences are diverse. By “offering and taking,” you will win trustworthiness points with your whole audience.
- Familiarize yourself with the existing news environment. Stay up to date on existing occasions and present yourself as the “professional” on your subject. Don't be blind-sided about a current or breaking newspaper article that pertains to your book. Forecasting yourself as educated will assist to develop your trustworthiness with listeners.
Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to connect the local area in to what you are saying. If your book is about the economy or real estate, talk about the unemployment rate or real estate worths in that particular city.
Cell phones are unreliable for on-the-air interviews and you stand the chance of getting cut off in the middle of your interview. Undoubtedly, this is a significant family pet peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. No host likes to have the timing and rate of his program screwed up.
In some cases you can get so covered up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to always remember your primary focus and don't get too off-topic.
Match your interview pace with that of the radio host. If the host is a “fast-talker,” pick up the rate. Do your finest to adapt if the host's design is sluggish and easy. By adapting to the host's rhythm, you'll develop a better sociability with him. The positive relationship in between you and the host will keep regular listeners interested in your message.
Limitation numbers and statistics during your interview. Use it and hammer it home if you have a particular fact that you believe uses really strongly to your message. Be careful ... if you throw too numerous numbers at the audience, you will lose their interest and they will tune out.
If you aren't familiar with a concern the host brings up or do not know the answer to a concern, do not be afraid to admit it. You will lose immediate trustworthiness by pretending to understand something when you actually do not.
- Attempt to give your interviews an intimate feel. Remember that radio is an one-on-one medium. Talk with the host in a conversational and personal way, and if there are callers, do the exact same with them. This will help keep the audience interested and they'll be most likely to connect to you.
Keep in mind— your intention for every single interview is to inform the listening audience about your book and interest them in buying it.
If you would like to hear more about talk radio and how it can assist you successfully promote your book, call me or my partner Steve at 727-443-7115, ext. 208. Nothing beats a real-life discussion!
Call today— we're anticipating speaking with you!
Hottest Regards,
Marsha Friedman, President
Since we desire you to succeed with talk radio, here are 10 new “inside” tips to assist you become the kind of visitor every host wants to have on his or her program:
Certainly, this is a major family pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. Often you can get so covered up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your primary message. Match your interview pace with that of the radio host. Talk to the host in a conversational and personal way, and if there are callers, do the very same with them. Radio talk